AS3: Task 4: Final Evaluation (First Draft) - Plan

Final Evaluation (First Draft) - Plan

Introduction:

The Product:

• A fashion item with the given name "Elite Spring Collection".

The Target Audience: 

• Ages range between 13-23 based on results from questionnaires and mainly due to the target audience being the same age as my group members.

Idea behind the advert:

• The fundamental ideas were formed by simply using the weather and the spring/summer seasons to create the idea. Due to the time of year being spring/summer, my group and I believed that it was appropriate to film and advert for fashion (since we all agreed with modelling).

Section 1 - Audience Feedback:

Methods:

• Survey Monkey was used to gather information in order to provide me with the results needed for prime areas of the product such as the target audience and the quality of the actual product. Survey Monkey was a site I used to create a questionnaire for the public.

• After the completion of the advertisement, I demonstrated the the final product to a focus group and I was given feedback on areas that were exceptional and areas that needed improvement.

Feedback:

• The type of feedback collected was qualitative.

Questions:

• The type of questions asked related to the theme of the advertisement, such as the rating of the actual advert itself, whether it being "excellent, good or satisfactory". Shown below are the questions I asked the group.

1. "What do you like the most about the final product?"
2. "Do you think the advert could be improved? If so, why?"
3. "Would you say the product is suitable for the fashion industry?" 
4. "Is the product suitable and user friendly for the target audience?" (13-23-year-olds)
5. "What do you think of the final product? Would you rate it: excellent, good or satisfactory?"

Section 2 - Audience Feedback Information:

What was said about the advert?

• The final received positively good reviews and I was told that the advert only needed the addition of text on certain areas of the video so that the audience were made fully aware of what I was trying to sell.

• The focus group I held stated that they liked the advert and I didn't receive any negative views towards the final product.

• I believe that my prepared questions were appropriate for the manner of the advertisement.

Section 3 - Own Opinion on Final Product

Was it successful?

• Overall, I believe the advert was successful because I demonstrated the reasoning behind the advert, I presented the fashion items I intended to show and I would say that the advert is suitable to show at certain times of the day (noon for example) when people of all ages can watch it.

• I would improve the advert by adding text to the advert (as I have mentioned previously).

• I agree and have taken the audience feedback into consideration.

Section 4 - Summary of the Positives

The Positives:

• Camera angles. Certain shots (such as the first modelling scene) were shot exceptionally well. My personal favourite is the group modelling shots towards the end of the advert, as the shots demonstrated the fashion line in detail. 

•  It was a good idea and does successfully sell the product especially in the fashion industry.

Section 5 - Improvements

What needed improving?

• As I have previously stated, I would only improve the advertisement by having the addition on text to get my point across fully.

Conclusion

Target Achieved?

• Definitely achieved the target - my intentions were to release a fashion advert and I have done so and I'm more than pleased with the end result.