Screening/Focus Group
The final product for the Elite Spring Collection needed the approval of others to see whether or not the advertisement would be suitable for the fashion industry. I held a focus group to gather information from my peers and gain suitable feedback about the final advertisement.
Overall, the group stated that they approved of my advert and that is was age appropriate for the target audience (ages 13-23). I was provided the feedback on what should be improved on the advert and this included the addition of text in certain areas to make the audience aware of what I was actually selling on the market.
The group stated how the product was suitable for the fashion industry and gave a clear understanding of how the clothes portrayed how they should belong in the fashion industry.
I finally asked the group if they would rate the advertisement:
- Excellent
- Good
- Satisfactory
The group all had the same opinions and gave the advertisement and overall rating of 'good'.
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