AS1: Task 3: Styles of Television Advertising

Styles of Television Advertising

There are various styles of television advertising used to promote a product nationally/internationally. These styles of television advertising include:

• Humour
• Parody
• Shock
• Surrealism
• Intertextuality
• Repetition
• Sex
• Famous Faces

Listed below are the different styles of television advertising.

Humour:

This advert came across as serious in the beginning. It prepares the audience for a show due to its slow motion action. As the pace gets faster we soon realise that there is an initiation taking place (with the headbutting of the can). The initiation provides the audience with humour here as the advert presents the unexpected to happen. I definitely believe that this advert will be memorable due to its individuality. The choice of style for the advert is unique, however I believe that young viewers would probably want to have a taster to see whether or not they can crush a can against their heads - so I believe that this can be dangerous.

Parody:

This advert is portraying replica members of the Royal Family during the Royal Wedding in 2011. The audience would be rather surprised since you don't see members of the Royal Family acting this way. The advert is definitely memorable as it was during a special time of celebration and because of its style. Personally I believe the choice of style is appropriate because a phone company is being advertised in the process and you can see how the audience all have mobile phones in their hands to record what's happening. The advert was a success because T-Mobile's selling reportedly rose that year.

Shock:

The audience would have mixed emotions amongst seeing this advert because it could cause trauma. The advert gets its point across that you should always check your speed/wear a seat belt when driving because lives are out at risk. I think this advert is a warning to all drivers showing them what could possibly go wrong when driving. The advert was successful because it promoted awareness of safe driving to drivers in the world. Although the advert is upsetting, it's memorable because of its severity and cases of real life events.

Surrealism:

This advert is unusual, yet it promotes the product well. Having a well known actor, such as Terry Crews, promoting this product will most probably create more publicity for the product. As Crews projects his voice, he ensures that the audience definitely get the message that they should go and purchase this product. This is highly effective because it would lead to more sales. Having a shower scene is memorable because the point of the advert is to promote showering cream, so I believe the advert was successful.

Intertextuality:

This advert presents a story of two friends arguing. The advert reminds me of the film 'Death Becomes Her' as there is a scene quite similar to this one. As the chocolate figure falls down the stairs the audience is presented with its contents. This is an effect advert because it provides a 'dramatic' storyline, leaving the audience in suspense as they wish to know what happens next. It is a successful advert because it will lead to an increase of sales for Cadbury's.

Repetition:

Audience members may find this form of advertising annoying. The overuse of repetition can steer the audience away from purchasing this product. It's memorable because it will be in the audience's heads for a while - making it effective. I don't believe that this product will be successful due to its repetition. If the phrase was said less and less, then I believe that the product would have an increase in sales.

Sex:

This advert demonstrates how sexual behaviour coming from women is appealing towards men. Some women may however find this offensive and degrading. It demonstrates how men will find women attractive once they've had a few drinks, therefore I think this advert could've been structured more appropriately. Targeted at one gender, men would remember this advert. I don't think females would remember this advert for personal reasons.

Famous Faces:

Christiano Ronaldo is notoriously famous in the football world and including him in an advert will lead to success. Going undercover creates a mystery as the audience are trying to figure out who the person is. The advert is appropriate because it presents football and a footballer has been included. This advert is one to remember because once Ronaldo reveals himself we see how the crowd around him is very surprised to see him.