AS1: Task 2: Forms of Television Advertising

Various Forms of Advertisement 

As we are aware, there are many forms of advertisement broadcasted on television. These can range from:

• Realist Narrative: This advert (shown below) is an example of a realist narrative. It shares the story of a young girl adapting to her life changing as she grows older and the responsibilities she now must attend to. A realist narrative depicts how people share their stories by narrating their point of view. They are relatively close to actual real life events and are shown through the use of film. 

Positives: Using this particular form of advertising is demonstrating how young girls are able to look up to their own inspirations and this enables them to go and pursue their careers in the future and be successful.

Negatives: The disadvantages of using this form of advertising are emotional purposes. This could possibly upset the viewer to the point where they may not be able to continue watching the advert.

• Anti-Realist Narrative: Opposite to a realist narrative, an an anti-realist narrative is a humorous situation filmed in the case of an unlikely event. This Muller Rice advert is an example of anti realist. 

Positives: Is able to make the viewers laugh due to its humour in situations that will most likely not occur.

Negatives: Some viewers may think that this type of advertisement is immature and is only targeted at the younger generation for example.

• Animation: An example of an animated advert would be 'Disneyland Tokyo'.

 

Positives: Aimed at particularly young children. There are no limitations towards using animation in advertising.

• Documentary: Giving off the impression of the advert, however it later becomes a reality of narrating a story in the form of advertisement.

Positives: Informs viewers in great detail of real life situations.

• Talking Heads: Often a celebrity taking this role, it depicts one person speaking directly into the camera to promote. An example of this could be to raise awareness for Save the Children.

• There are various shots from this advert that capture the children at a vulnerable time. This is effective because the advert is demonstrating real life events that occur in the world and it gives the public the idea of raising awareness for those unfortunate.

Positives: Raises awareness for children in poverty and encourages people to donate money.

Negatives: On many occasions people wonder if the money is actually going towards a charity.
This type of advert is generally broadcasted during lunch time or dinner time. Many people will feel sympathetic towards the children in this advert however, will they personally help donate.

• Stand Alone: Presented as a one-off version of advertisement

• Having an elderly person celebrating Christmas alone exemplifies the lonliness other people may face during this time also. The camera zooms into the mans' face when he receives his present, which demonstrates the sense of joy - showing that he truly isn't alone. 

• The mise en scene positioned here is a suggestion of how the man has his views on the earth. The bench is positioned to look like one small man is distanced from the huge earth as he gazes upon it from afar. 

Positives: This Christmas advert created by John Lewis is very effective as many people look forward to their adverts every year and it brings friends and families a lot closer together during this time of year.

Negatives: John Lewis is extremely well known and it would be very expensive to create these forms of advertisement each year.

• Series: This is an advertisement that consists of more than one advert and more advertisements follow after this.

Positives: It promotes car insurance to the public in a 'fun' sort of way.

Negatives: Many can find these adverts to be annoying. Although theses adverts have been around for a few years now, some people may begin to lose interest in the advert.

These adverts are targeted towards those who can drive - therefore the target audience is quite mature. I believe that a mature audience will gain boredom from these adverts.